Makeup doesn’t have to cost the earth

Posted by on 20/06/22
Makeup doesn't have to cost the earth

We all know that we’re experiencing a climate crisis and many of us are trying to do our part to live a more sustainable lifestyle – electric cars, meat free diet, no flying…

Sadly tarnished for its impact on the environment, the cosmetics industry has been a major contributor to plastic pollution. But over recent years, many brands and buyers of beauty are making sustainable, eco-friendly moves that can make a big difference overall.

We are proud to have worked with some of these beauty brands at our inaugural Female Folio launch event in London.

From eliminating excess packaging to ensuring all ingredients are responsibly sourced, here’s a round up from the brands we have been working with and who are leading the way in sustainable beauty.

These extracts are from the beauty brand websites – the articles can be read in full by clicking on the heading.


Fenty Skin


We’re eliminating excess packaging everywhere we can. Some products still require protective paper boxes—which are recyclable.


Refillable systems are the future: Buy once, then when it’s time to re-up, all you need to purchase is the refill. It’s less packaging and less expensive, but a more luxurious experience.

We’re also incorporating PCR material—post-consumer recycled material—into our bottles, tubes and jars whenever possible.


We’re making it easier for you to recycle: On every product page, we’re breaking down each product part by part. All of our shipping boxes are also fully recyclable.




Warming oceans and melting glaciers are a growing environmental crisis, with the polar regions being the most sensitive to global warming. Without ice, polar bears, arctic foxes, and many other species won’t survive. C02 emissions are rising without the ice’s reflective action to deflect heat—if this continues, emissions will skyrocket, gravely damaging our atmosphere.


In June of 2018, Alex and Philippe Chantecaille traveled to the North Pole with The Perfect World Foundation, accompanied by one of the world’s foremost Arctic explorers, Ola Skinnarmo, aboard an icebreaker traveling through Svalbard. Hoping to see polar bears and understand the grave situation of the shrinking ice caps, the Chantecaille siblings experienced an intrepid journey into nature that also provided a deep education into the mounting crisis of global warming. They returned to New York committed to find a way to inspire action and change.


The effect of trees on the atmosphere has proven to counter-act these warming effects, making young forests the hope for the future of our planet. The Attenborough Foundation has pledged to create an "Attenborough Canopy" and plant trees in Kenya as a protective measure against the growing crisis of global warming.

Chantecaille is joining in their initiative by committing to planting a tree for every sale of Lip Cristal lipstick.




Hourglass, the cruelty-free beauty brand, is known for its innovation and commitment to reinventing luxury cosmetics. Complexion, color, and skincare are crafted to be undetectably transformative while effortless to apply. Paradigm products feature cutting-edge formulas with active ingredients and covetable packaging that elevate expectations of how a product should look, feel, and perform.


We believe beauty and integrity should be synonymous, which is why we are as uncompromising with our products’ performance as we are with our commitment to animals.

Since its launch in 2004, Hourglass has been a cruelty-free brand that has stood against animal testing. As part of our mission, we donate 1% of annual profits from to our partner, the Nonhuman Rights Project, a U.S. organization that works to secure fundamental rights for animals. Additionally, 5% of annual profits from all Unlocked ™ products sold globally are donated to support the organization’s efforts.

We will continue working towards change because we believe in seeing eye to eye with animals. Like us, they are living beings that experience love and happiness; pain and fear. We will stay true to our mission until they are protected in the beauty industry and beyond.


Our compassion for animals has always been at the heart of Hourglass, and in 2017, we began to re-examine what it meant to be truly cruelty-free. We decided that in order for us to move forward with integrity, we had to push not only for ingredients that haven't been tested on animals but also for ingredients that aren’t derived from them.

While the majority of our collection was already vegan, we committed ourselves to replace a few animal byproducts in select formulations, pledging to become 100% vegan by 2020. Leveraging our passion for innovation and ingredient technology, we got to work on creating cutting-edge vegan replacements.

By December 2020, we successfully reformulated our remaining products to be fully vegan and are celebrating this milestone with the launch of Confession™ Red 0. Our biggest innovation to date, Red 0 is a 100% vegan red lipstick formulated with our patent-pending replacement for carmine—the industry’s standard red pigment produced from crushed female insects. Red 0 symbolizes our commitment to animal welfare and marks a new chapter in our ongoing commitment to cruelty-free beauty.